Essentials of Business Analytics (MindTap Course List)
2nd Edition
ISBN: 9781305627734
Author: Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson
Publisher: Cengage Learning
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Textbook Question
Chapter 11, Problem 9P
The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year’s program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown:
To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized.
- a. If the promotional budget is limited to $18,200, how many commercial messages should be run on each medium to maximize total audience contact? What is the allocation of the budget among the three media, and what is the total audience reached?
- b. By how much would audience contact increase if an extra $100 were allocated to the promotional budget?
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Charity Navigator is America's leading independent charity evaluator. The following data show the total expenses ($), the percentage of the total budget spent on
administrative expenses, the percentage spent on fundraising, and the percentage spent on program expenses for 10 supersized charities (Charity Navigator website).
Administrative expenses include overhead, administrative staff and associated costs, and organizational meetings. Fundraising expenses are what a charity spends to raise
money, and program expenses are what the charity spends on the programs and services it exists to deliver. The sum of the three percentages does not add to 100% because
of rounding. Do not round your intermediate calculations.
Total
Administrative Fundraising Program
Expenses
Expenses
Expenses Expenses
Charity
(millions of $)
(%)
(%)
(%)
1 American Red Cross
3350
3.7
3.8
92.0
2 World Vision
1210
3.8
7.8
88.3
3 Smithsonian Institution
1080
23.8
2.3
73.8
4 Food For The Poor
1052
0.7
2.1
96.7
5…
Charity Navigator is America's leading independent charity evaluator. The following data show the total expenses ($), the percentage of the total budget spent on administrative expenses, the
percentage spent on fundraising, and the percentage spent on program expenses for 10 supersized charities (Charity Navigator website). Administrative expenses include overhead, administrative
staff and associated costs, and organizational meetings. Fundraising expenses are what a charity spends to raise money, and program expenses are what the charity spends on the programs and
services it exists to deliver. The sum of the three percentages does not add to 100% because of rounding. Do not round your intermediate calculations.
Total
Administrative Fundraising Program
Expenses
Expenses
Expenses
Expenses
Charity
(millions of $)
(%)
(%)
(%)
1 American Red Cross
3352
3.9
3.9
92.3
2 World Vision
1205
4.1
7.5
88.3
3 Smithsonian Institution
1082
23.4
2.6
73.9
4 Food For The Poor
1048
0.5
2.3
96.9
5…
Charity Navigator is America's leading independent charity evaluator. The following data show the total expenses ($), the percentage of the total budget spent on administrative expenses, the percentage spent on fundraising, and the percentage spent on program expenses for 10 supersized charities (Charity Navigator website). Administrative expenses include overhead, administrative staff and associated costs, and organizational meetings. Fundraising expenses are what a charity spends to raise money, and program expenses are what the charity spends on the programs and services it exists to deliver. The sum of the three percentages does not add to 100% because of rounding. Do not round your intermediate calculations.
Charity
Total
Administrative
Fundraising
Program
Expenses
Expenses
Expenses
Expenses
(millions of $)
(%)
Fundraising
Program
1
American Red Cross
3352
3.9
3.9
92.2
2
World Vision
1210
3.8
7.8
88.6
3
Smithsonian Institution
1082
23.5
2.6
73.6
4
Food For…
Chapter 11 Solutions
Essentials of Business Analytics (MindTap Course List)
Ch. 11 - Kelson Sporting Equipment, Inc., makes two types...Ch. 11 - The Sea Wharf Restaurant would like to determine...Ch. 11 - Blair Rosen. Inc. (BR) is a brokerage firm that...Ch. 11 - Round Tree Manor is a hotel that provides two...Ch. 11 - Industrial Designs has been awarded a contract to...Ch. 11 - Vollmer Manufacturing makes three components for...Ch. 11 - Photon Technologies, Inc., a manufacturer of...Ch. 11 - The Westchester Chamber of Commerce periodically...Ch. 11 - The management of Hartman Company is trying to...Ch. 11 - The employee credit union at State University is...
Ch. 11 - The Atlantic Seafood Company (ASC) is a buyer and...Ch. 11 - The Silver Star Bicycle Company will manufacture...Ch. 11 - The Clark County Sheriff’s Department schedules...Ch. 11 - Bay Oil produces two types of fuel (regular and...Ch. 11 - Consider the following network representation of a...Ch. 11 - Refer to the transportation problem described in...Ch. 11 - Aggie Power Generation supplies electrical power...Ch. 11 - The Calhoun Textile Mill is in the process of...Ch. 11 - Refer to the Calhoun Textile Mill production...
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