Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
6th Edition
ISBN: 9781337386920
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Chapter 11, Problem 9DQ
Summary Introduction

To determine: The reasons on marketers need to understand buying behavior.

Introduction: Buying behavior is the whole of the states of mind, inclinations, convictions and choices with respect to the customers conduct when buying an item or administration in a market.

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