Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
6th Edition
ISBN: 9781337386920
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
Question
Book Icon
Chapter 11, Problem 4DQ
Summary Introduction

To determine: The major components of marketing strategy.

Introduction: Marketing strategy is the systematic preparation figured especially to achieve the marketing goals of the business. It gives a proposal to accomplishing these marketing objectives. It is the element of a marketing plan.

Blurred answer
Students have asked these similar questions
What are the two major components of a marketing strategy?
Why is it important to adopt a marketing orientation?
What are the two key characteristics of the marketing concept?