Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
6th Edition
ISBN: 9781337386920
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Chapter 11, Problem 7DQ
Summary Introduction

To determine: The meaning of marketing plan and the major components of marketing plan.

Introduction: A marketing plan is an exhaustive archive that layouts an organization's general marketing performance. It is a diagram that that layouts how an organization will execute its marketing technique, and utilize a mix of assets to accomplish business goals including deals targets or client acquisition.

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