Concept explainers
To determine: Conventional, Vertical, and Horizontal Marketing systems.
Introduction:
Conventional Marketing System: Independent companies that have loose connections with each other collaborate to gain some profits and to increase the user base. The channel consists of independent wholesalers, retailers, manufacturers that have a lack of strong leadership and do not care much about building relations.
Vertical
Horizontal Marketing Systems: Two or more organizations at the same channel level whether two or more retailers, two or more wholesalers, or two or more manufacturers collaborate and agree on selling each other’s products or agree on making most of their marketing opportunities.
Want to see the full answer?
Check out a sample textbook solution- Examples of how companies/ organizations implement their internal marketing?arrow_forwardDescribe the concept of the marketing funnel and its stages, including awareness, consideration, and conversion.arrow_forwardHow can company use packaging, labeling, warranties, and guarantees as marketing tools?arrow_forward
- Marketing activities are viewed as generic functions to all organizations. true or falsearrow_forwardWhat are conventional. venical. and horizontal marketing systems?arrow_forwardWhen it comes to Retail Management, which can potentially render a higher profit - inhouse brands or external brands?arrow_forward
- The marketing mix refers to the set of tactical tools or elements that a company uses to promote its products or services to its target market. Explain FOUR (4) components of the marketing mix.arrow_forwardHow relevant is the traditional marketing mix theory, when deploying your business over the Internet.arrow_forwardHow is service marketing different from product marketing? Explain and Give examples.arrow_forward