BUSINESS DRIVEN TECHNOLOGY(LL)-W/ACCESS
BUSINESS DRIVEN TECHNOLOGY(LL)-W/ACCESS
7th Edition
ISBN: 9781260149043
Author: BALTZAN
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 11, Problem 5MBD
Program Plan Intro

Customer relationship management (CRM):

This concept came into frame to manage a company’s interaction with current and potential customers. This approach uses data analysis about the customer’s history with a company so as to improve business relationships with customers and it specifically focuses on customer retention and ultimately driving sales growth. It is also useful to learn more about the company’s target audiences and how to fulfill their needs.

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Case Study Instructions: Offshore Wind Energy in the North Sea For this case study, students will analyze the institutional challenges and social rules surrounding offshore wind energy development in the Dutch North Sea, as explored in the case study from the textbook (pages 44-46). Additional resources in this week’s learning module will provide further perspectives on the impact of wind energy on different stakeholders.   Students should refer to the syllabus for specific guidelines regarding length, format, and content requirements.   Reflection Questions to Consider: What are the key institutional challenges in implementing offshore wind energy in the North Sea? How do formal and informal social rules shape the use of this shared space? What conflicts arise between different stakeholders (e.g., fishermen, naval transport, military, and wind energy developers)? How can policymakers balance economic, environmental, and social considerations when allocating space for wind energy?…
Alphabetic Telephone Number TranslatorMany companies use telephone numbers like 555-GET-FOOD so the number is easier for their customers to remember. On a standard telephone, the alphabetic letters are mapped to numbers in the following fashion: A, B, and C = 2 D, E, and F = 3 G, H, and I = 4 J, K, and L = 5 M, N, and O = 6 P, Q, R, and S = 7 T, U, and V = 8 W, X, Y, and Z = 9 Write a program that asks the user to enter a 10-character telephone number in the format XXX-XXX-XXXX. The application should display the telephone number with any alphabetic characters that appeared in the original translated to their numeric equivalent. For example, if the user enters 555-GET-FOOD, the application should display 555-438-3663.
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