Bundle: Foundations of Business, Loose-Leaf Version, 5th + MindTap Introduction to Business, 1 term (6 months) Printed Access Card
Bundle: Foundations of Business, Loose-Leaf Version, 5th + MindTap Introduction to Business, 1 term (6 months) Printed Access Card
5th Edition
ISBN: 9781337494809
Author: William M. Pride, Robert J. Hughes
Publisher: Cengage Learning
Question
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Chapter 11, Problem 4DQ
Summary Introduction

To determine: The major components of marketing strategy.

Introduction: Marketing strategy is the systematic preparation figured especially to achieve the marketing goals of the business. It gives a proposal to accomplishing these marketing objectives. It is the element of a marketing plan.

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