Bundle: Foundations of Business, Loose-Leaf Version, 5th + MindTap Introduction to Business, 1 term (6 months) Printed Access Card
Bundle: Foundations of Business, Loose-Leaf Version, 5th + MindTap Introduction to Business, 1 term (6 months) Printed Access Card
5th Edition
ISBN: 9781337494809
Author: William M. Pride, Robert J. Hughes
Publisher: Cengage Learning
Question
100%
Book Icon
Chapter 11, Problem 1DQ
Summary Introduction

To determine: The meaning of relationship marketing.

Introduction: Marketing strategy is the systematic preparation figured especially to achieve the marketing goals of the business. It gives a proposal to accomplishing these marketing objectives. It is the element of a marketing plan.

Expert Solution & Answer
Check Mark

Explanation of Solution

Relationship marketing: Relationship marketing is growing long term, commonly advantageous courses of action in which both the purchaser and dealer spotlights around value improvement through the production of additionally fulfilling trades. Relationship marketing endeavors to expand estimation of the product or service to purchasers after some time. At first, relationship marketing ceaselessly develops the purchaser's trust, the more the consumer's faithfulness builds, and the more the organization comprehends the consumer's needs and wants. By reacting to these necessities and needs, marketers can expand the value they present.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
I need answer typing clear urjent no chatgpt used pls i will give 5 Upvotes.
I need help with completing the following  Been tasked with working as part of a marketing team to perform a 4P analysis to present to your leadership. You will first share the information with the team for feedback and consensus. Marketing Plan Proposal Product Strategy How can I decribe the product or service. Justifing the need for the product or service. Pricing Strategy How can I Explain the cost of the product or service. Placement Strategy How can I Describe the delivery method of the product or service. Promotion Strategy What Propose a process to promote your product or service within the community.
I need answer typing clear urjent no chatgpt used pls i will give 5 Upvotes.
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning