Understanding Management
Understanding Management
10th Edition
ISBN: 9781337333375
Author: Richard L. Daft; Dorothy Marcic
Publisher: Cengage Learning US
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Chapter 11, Problem 4AL
Summary Introduction

To determine:

Comparing both leaders and the effect of an ineffective leader on the organisation.

Introduction:

The ineffective leaders’ behaviour would be very different compared with the effective leaders, and the ineffective leaders can make a bad impact to the organisation leading to failure of the organisation.

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1. Give one new distribution channels for Virtual Assistance (freelance business) - show a visual aid (chart/diagram) to illustrate the flow. - explain the rationale behind the recommendation. (e.g., increased market reach, improved customer experience, cost-efficiency). - connect the channel to the marketing mix: (How does it align with the overall marketing strategy? Consider product, price, promotion, and place.).  - define the target audience: (Age, gender, location, interests, etc.).  - lastly, identify the potential participants: (Wholesalers, retailers, online platforms, etc.)
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