Business Driven Technology
6th Edition
ISBN: 9780073376905
Author: Paige Baltzan Instructor
Publisher: McGraw-Hill Education
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Question
Chapter 11, Problem 1OC
Program Plan Intro
Actionly:
Actionly provides social media marketing tools that are used for social media monitoring and engagement.
Expert Solution & Answer
Explanation of Solution
Business process used by a customer of Actionly following twitter tweets:
Actionly provides social media marketing tools that are used for social media monitoring and engagement.
Actionly is using transactional information to make analytical decisions which includes customer’s names, brands purchased, thoughts, friends, social status, and other types of social networking data. The analytical decisions that are made from this information include determining product success to service success.
The business process used by a customer of Actionly following twitters tweets are:
- Gather data: The customer must gather data from various sources for social media monitoring.
- Identify followers: The customer must identify his or her followers in order to know the demographics and geographical area they represent for social media monitoring.
- Identify tweets: The customer must identify tweets and record the posting, time and content in order to study social media behavior of people.
- The customer must correlate tweets to action including purchases, services or returns following twitter tweets.
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Chapter 11 Solutions
Business Driven Technology
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