Crowdsourcing is the process of obtaining inputs or information into an activity, task or project by a large number of individuals, either paid or unpaid, usually via the internet. Most organizations follow this concept to obtain inputs from a wide range of individuals rather than hiring a professional individual, as it is an inexpensive option. Off the hook is an organization specialized in producing a wide collection of witty T-shirts aimed at young adults. The company’s sales are stagnating over the past months, in order to jump start the sales back to the favourable position, the company is considering crowdsourcing to obtain product designs and other tasks that employees carry out, in return for recognition or low pay. Characters in the case: There are no prominent characters. To determine: The arguments for abandoning crowdsourcing in order to maintain artistic integrity and values in the organization.

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Chapter 11, Problem 1ED

Summary Introduction

Case summary:

Crowdsourcing is the process of obtaining inputs or information into an activity, task or project by a large number of individuals, either paid or unpaid, usually via the internet. Most organizations follow this concept to obtain inputs from a wide range of individuals rather than hiring a professional individual, as it is an inexpensive option. Off the hook is an organization specialized in producing a wide collection of witty T-shirts aimed at young adults. The company’s sales are stagnating over the past months, in order to jump start the sales back to the favourable position, the company is considering crowdsourcing to obtain product designs and other tasks that employees carry out, in return for recognition or low pay.

Characters in the case:

There are no prominent characters.

To determine:

The arguments for abandoning crowdsourcing in order to maintain artistic integrity and values in the organization.

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