Operations and Supply Chain Management 9th edition
Operations and Supply Chain Management 9th edition
9th Edition
ISBN: 9781119320975
Author: Roberta S. Russell, Bernard W. Taylor III
Publisher: WILEY
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Chapter 11, Problem 13Q
Summary Introduction

To explain:  Research in the given magazine on articles about a company and its logistics, transportation and distribution functions.

Introduction: Magazine reviews give insight on the latest trends in supply chain operations, also analyses about companies and their operations, discussing about current performance, future trends and so on.

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a logistics and supply chain management student you have completed key aspects of the discipline throughout your qualification, namely sustainable supply chain management, warehouse management, purchasing management and strategic supply chain management. This question requires you to reflect on your knowledge and understanding of supply chain management. You are required to write a one-page report where you reflect on: • The role of supply chain management as a critical component of management. • Your opinion of supply chain management in creating a competitive advantage for an organisation. • Your experience of learning the discipline of supply chain management. • What were your challenges and difficulties when engaging with supply chain management related content? • Which component within the supply chain discipline you enjoyed learning about the most and could this be a potential career path? Why or why not?
Consider a​ three-firm supply chain consisting of a​ retailer, manufacturer, and supplier. The​ retailer's demand over an​ 8-week period was 110 units each of the first 2​ weeks, 190 units each of the second 2​ weeks, 310 units each of the third 2​ weeks, and 400 units each of the fourth 2 weeks. The following table presents the orders placed by each firm in the supply chain.​ Notice, as is often the case in supply chains due to economies of​ scale, that total units are the same in each​ case, but firms further up the supply chain​ (away from the​ retailer) place​ larger, less​frequent, orders. WEEK RETAILER MANUFACTURER SUPPLIER 1 110 220 600 2 110     3 190 380   4 190     5 310 620 1420 6 310     7 400 800   8 400     ​a) What is the bullwhip measure for the​ retailer? The bullwhip measure for the retailer is ______. ​(Enter your response rounded to two decimal​ places.) ​b) What is the bullwhip measure for the​ manufacturer? The bullwhip measure for the…
Week 1 2 3 4 5 6 7 8 Retailer 110 110 190 190 310 310 410 410 Manufacturer 220 380 620 820 Supplier 600 1,440
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