Operations and Supply Chain Management 9th edition
9th Edition
ISBN: 9781119320975
Author: Roberta S. Russell, Bernard W. Taylor III
Publisher: WILEY
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Question
Chapter 11, Problem 13Q
Summary Introduction
To explain: Research in the given magazine on articles about a company and its logistics, transportation and distribution functions.
Introduction: Magazine reviews give insight on the latest trends in supply chain operations, also analyses about companies and their operations, discussing about current performance, future trends and so on.
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a logistics and supply chain management student you have completed key aspects of the discipline throughout your qualification, namely sustainable supply chain management, warehouse management, purchasing management and strategic supply chain management. This question requires you to reflect on your knowledge and understanding of supply chain management. You are required to write a one-page report where you reflect on:
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Consider a three-firm supply chain consisting of a retailer, manufacturer, and supplier. The retailer's demand over an 8-week period was 110 units each of the first 2 weeks, 190 units each of the second 2 weeks, 310 units each of the third 2 weeks, and 400 units each of the fourth 2 weeks. The following table presents the orders placed by each firm in the supply chain. Notice, as is often the case in supply chains due to economies of scale, that total units are the same in each case, but firms further up the supply chain (away from the retailer) place larger, lessfrequent, orders.
WEEK
RETAILER
MANUFACTURER
SUPPLIER
1
110
220
600
2
110
3
190
380
4
190
5
310
620
1420
6
310
7
400
800
8
400
a) What is the bullwhip measure for the retailer?
The bullwhip measure for the retailer is ______. (Enter your response rounded to two decimal places.)
b) What is the bullwhip measure for the manufacturer?
The bullwhip measure for the…
Week
1
2
3
4
5
6
7
8
Retailer
110
110
190
190
310
310
410
410
Manufacturer
220
380
620
820
Supplier
600
1,440
Chapter 11 Solutions
Operations and Supply Chain Management 9th edition
Ch. 11 - Prob. 1.1ASCCh. 11 - Prob. 3.1ASCCh. 11 - Prob. 6.1ASCCh. 11 - Prob. 7.1ASCCh. 11 - Prob. 1QCh. 11 - Prob. 2QCh. 11 - Prob. 3QCh. 11 - Prob. 4QCh. 11 - Prob. 5QCh. 11 - Prob. 6Q
Ch. 11 - Prob. 7QCh. 11 - Prob. 8QCh. 11 - Prob. 9QCh. 11 - Prob. 10QCh. 11 - Prob. 11QCh. 11 - Prob. 12QCh. 11 - Prob. 13QCh. 11 - Prob. 14QCh. 11 - Prob. 15QCh. 11 - Describe the differences and/or similarities...Ch. 11 - Prob. 17QCh. 11 - Prob. 18QCh. 11 - Prob. 19QCh. 11 - Prob. 20QCh. 11 - Prob. 21QCh. 11 - Prob. 22QCh. 11 - Prob. 23QCh. 11 - Prob. 24QCh. 11 - Prob. 25QCh. 11 - Prob. 26QCh. 11 - Prob. 27QCh. 11 - Prob. 28QCh. 11 - Prob. 29QCh. 11 - Prob. 30QCh. 11 - Prob. 31QCh. 11 - Prob. 32QCh. 11 - Prob. 33QCh. 11 - Prob. 34QCh. 11 - Prob. 35QCh. 11 - Prob. 36QCh. 11 - Prob. 37QCh. 11 - Prob. 38QCh. 11 - Prob. 39QCh. 11 - Prob. 40Q
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