Concept explainers
Case summary: Company WM's ongoing web price glitches creates incorrect prices which are inadvertently posted on the website, which is only one out of a string of Web price glitches frequenting the sellers. The blunder prompted exceptionally low prices for routinely higher-priced goods, for example, treadmills, TVs, and PC screens, with some priced under $10.
This information spread rapidly through social media sites and purchasers hurried to place orders before Company WM wised up. Nobody was keen in buying the inaccurately
Characters in case: Company WM, Product KA and Product L.
To discuss: A report on pricing mistake.
A pricing strategy considers portions, capacity to pay, economic situations, contender activities, trade margins and input costs, among others. It is focused at the characterized customers and against contenders.
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