EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 11, Problem 11.8CTE
Summary Introduction

To discuss: The reasons on why marketers use 9-ending pricing.

The 9-ending pricing is likewise termed as psychological pricing, that assumes an authoritative character in impacting the recognitions and the mind of the customers' purchasing conduct.

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