EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 11, Problem 11.11MA
Summary Introduction
Case summary: Company BG is the world's biggest tire and rubber maker, in recent times consented to concede to price fixing alongside 25 other Country J’s automotive providers. About 28 executives were included and confessed to the charges; some face jail sentences.
Company BG and different providers were accused of plotting to fix prices, rig bids and dispense sales of parts offered to Country J’s automakers Company TA, Company IZ, Company NS and Company SZ in Country U during a large portion of the 2000s.
Characters in case: Company BG, Company TA, Company IZ and Company SZ.
To discuss: The reasons on whether companies accept different culture should be punished severely.
A pricing strategy considers portions, capacity to pay, economic situations, contender activities, trade margins and input costs, among others. It is focused at the characterized customers and against contenders.
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Chapter 11 Solutions
EBK PRINCIPLES OF MARKETING
Ch. 11 - Prob. 11.1DQCh. 11 - Prob. 11.2DQCh. 11 - Prob. 11.3DQCh. 11 - Prob. 11.4DQCh. 11 - Prob. 11.5DQCh. 11 - Prob. 11.6CTECh. 11 - Prob. 11.8CTECh. 11 - Prob. 11.7CTECh. 11 - Prob. 11.9MACh. 11 - Prob. 11.10MA
Ch. 11 - Prob. 11.11MACh. 11 - Prob. 11.12MACh. 11 - Prob. 11.13MACh. 11 - Prob. 11.14MACh. 11 - Prob. 11.15VCCh. 11 - Prob. 11.16VCCh. 11 - Prob. 11.17VCCh. 11 - Prob. 11.18CCCh. 11 - Prob. 11.19CCCh. 11 - Prob. 11.20CCCh. 11 - Prob. 11.21CCCh. 11 - Prob. 11.22CCCh. 11 - Prob. 11.23MMLCh. 11 - Prob. 11.24MML
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