Management Information Systems: Managing the Digital Firm (15th Edition)
Management Information Systems: Managing the Digital Firm (15th Edition)
15th Edition
ISBN: 9780134639710
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
Question
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Chapter 10.5, Problem 2.2CQ
Program Plan Intro

Instacart

  • Instacart is the newest market entrant that bypasses the expenses of both warehousing and transportation by using independent contractors and food retailers.
  • Instacart’s main suppliers are the grocery and the retail stores.
  • These personal shoppers receive orders through Instacart phone app fill them from grocery store and then deliver them to customer doors.

Explanation of Solution

Revenue generated by company

  • Instacart minimizes labour costs by the personal shoppers paying for their own auto and health insurance and social contributions.
  • Instacart shoppers use their own vehicles to deliver them to customer doors...

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