Management Information Systems: Managing the Digital Firm (15th Edition)
Management Information Systems: Managing the Digital Firm (15th Edition)
15th Edition
ISBN: 9780134639710
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
Question
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Chapter 10.3, Problem 1.4CQ
Program Plan Intro

Social media

  • Social media are interactive computer mediated technology for creating or sharing information, ideas, career interests and other forms of expression.
  • They are interactive web 2.0 internet based applications.
  • Social media facilitates the development of online social networks by connecting a user’s profile with those of other individuals or groups.

Explanation of Solution

Companies best suited for using social media

  • All companies must use social media for customer service and marketing.
  • Social media platform is cheaper than traditional marketing and advertising methods...

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