MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 10.2, Problem 10.2LR
Summary Introduction

To determine: The variation between product mix and product line.

Introduction:

A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs.A company gets new productsin two ways. One is acquisition and another one is developing a new product.

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