MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 10, Problem 5AMK

a)

Summary Introduction

To determine: The methods that Person X will suggest for the assessment of the commercial success for the new improved ketchup.

Introduction:

A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.

b)

Summary Introduction

To determine: The methods that Person X will suggest for the assessment of the commercial success for the three-dimensional television system.

Introduction:

A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.

c)

Summary Introduction

To determine: The methods that Person X will suggest for the assessment of the commercial success for the new toy for children.

Introduction:

A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.

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What methods would you suggest to assess the potential commercial success of the following new products? (a) a new, improved ketchup; (b) a three- dimensional television system that has taken the company 10 years to develop; and (c) a new children’s toy on which the company holds a patent.
Match each social media marketing action with the appropriate step of the new-product development process. Terms: New-product strategy development   Product development   Business analysis   Idea screening   Test marketing   Product launch   Idea generation     Determining that smartphone apps and social media are important parts of the bank’s future plans to reach young consumers   Tweeting out the availability of a new smartphone app that helps young professionals manage their financial lives better   Inviting younger “fans” of the bank’s social media sites to have a free trial of the new smartphone app   Having a Facebook discussion with consumers on what they would ideally like to have from a bank smartphone app   Creating a prototype of the smartphone app   Using Twitter to ask followers what prices they are willing to pay for smartphone apps   Developing a social media site that allows college consumers to review and provide feedback on new product…
Create a marketing plan proposal for a business for pet supplies. The proposal should include a marketing challenge for an existing company a new product that is meeting an unmet need a need that is satisfied but not sufficiently met
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