EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 10, Problem 6ALR
Summary Introduction
To Discuss: The difference between primary and secondary data and the phase in which the researchers should collect each type of data.
Introduction: Primary data implies the direct information accumulated by the analyst himself or herself. Secondary data is implies the data gathered by another person before.
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