EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 10, Problem 4CTE
Summary Introduction
To Discuss: The drawbacks in the methods for obtaining primary information from customers.
Introduction: Primary data implies the direct information accumulated by the analyst himself or herself. Secondary data implies the data that has been already gathered by another person.
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- A prospective customer want to track it's web traffic, what are the various sources they can use and how can they use this information to better align with it's strategies and target segments?arrow_forwardExplore the ethical considerations and data privacy issues associated with CRM systems, especially in the context of collecting and utilizing customer data for marketing and sales purposes.arrow_forwardWhat are the benefits of integrating CRM with email marketing platforms?arrow_forward
- What measures are in place to ensure the security and privacy of customer information during after-sales interactions?arrow_forwardWhy might the management of customer information become even more important in the future?arrow_forwardWhy would customers have privacy concerns while making purchases on social networking sites like Facebook, which already know so much about them?arrow_forward
- How does a CRM system support multi-channel communication with customers?arrow_forwardWhy may it be problematic if email providers read their customers' messages?arrow_forwardA hotel chain’s database has information on guests thatincludes demographics, number of visits, and roompreferences. Describe how the chain can use this information to develop several relationship marketing programs.How can it use a more general database to identify potentialcustomers and personalize its communications with them?arrow_forward
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