EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 10, Problem 2CTE
Summary Introduction

To Discuss: The data obtained from mystery shoppers in a chain of electronics store.

Introduction: Primary data implies the direct information accumulated by the analyst himself or herself. Secondary data implies the data that has been gathered already by another person.

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