MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 10, Problem 5VC
Summary Introduction
Case summary:
Company GP is a manufacturer of the action cameras and the software that is utilized for video editing. The product line of the of the company includes various cameras, apparels, mounts, a drone, and a 360 degree six camera array that is sold through numerous retailers like Retailer BB, Retailer R, Retailer T, and on the website of Company GP. The founder of the company is Person NW was inspired from his interest on taking photos and his passion towards surfing.
Characters in the case:
- Company GP
- Person NW
- Retailer BB
- Retailer R
- Retailer T
Introduction:
A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.
To identify: The new product idea that Person X would suggest that Company GP evaluates
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Zippo lighters have been around for more than 80 years. Butas the number of smokers in the United States continues todecline, Zippo has spent the last half-century scouting theworld for new markets. Today, Zippo is a status symbol amongChinese consumers, who prefer U.S. products. Recently, Zippoalso broadened its product line to include watches, writinginstruments, and items for outdoor enthusiasts. Can you thinkof other product lines that would be logical extensions forZippo? And if Zippo decided to introduce additional productlines, which would work better: a global marketing strategy ora multidomestic strategy? Explain the reasons for your choice.
the Kate Spade commercial. This commercial enabled consumers to live out one of their fantasies. I think many people dream of living in a big city such as New York City, but due to logistics, for many of us that does not happen. This commercial helped the viewer understand what that experience would be like and creatively connects it to Kate Spade. Now, consumers will associate the city lifestyle with Kate Spade. This appeals to psychographics. Godin discusses that marketers should step away from demographic information and, instead, focus on information such as motivators, dreams, and values (Behind the Brand, 2018). Successful brand narratives do this very well. I discussed the LEGO Group in my post, and I think they also build on dreams and values; they appeal to a customer's dream to build the impossible and use their creativity (LEGO Group, 2020). In turn, when we think of these brands, we automatically feel these positive emotions. Do you think every company should use the…
Biltong Boytjies
Biltong Boytjies is South Africa's best biltong store and the preferred 'Oom' of online biltong shops for succulent, artisanally crafted and cured, freshly produced, high-quality, premium Biltong. Tired of dry, stale-tasting biltong that's tainted by plastic packaging? So were we! Our Biltong Boytjies journey started not just out of love - but out of necessity. As a true Biltong ouens, we were extremely disappointed with the quality and service we had received from many Biltong stores across the country; be it in-store or online. Why? We could never find Fresh, Succulent, Premium Biltong!
Packaged biltong from major stores sits on the shelves for weeks and is tainted by plastic packaging and so it often seems dry and dull-tasting; ruining rich flavour profiles. We knew that there were other Biltong Lovers who felt the same way we did! We took everything we love about our freshly produced and cured Premium Traditional Biltong "Known as the best Biltong in South Africa…
Chapter 10 Solutions
MARKERTING (LOOSE-LEAF)
Ch. 10.1 - Prob. 10.1LOCh. 10.2 - Prob. 10.2LOCh. 10.2 - Prob. 10.1LRCh. 10.2 - Prob. 10.2LRCh. 10.3 - Prob. 10.3LOCh. 10.4 - Prob. 10.4LOCh. 10.4 - Prob. 10.3LRCh. 10.4 - Prob. 10.4LRCh. 10.4 - Prob. 10.5LRCh. 10.5 - Prob. 10.5LO
Ch. 10.5 - Prob. 10.6LRCh. 10.5 - Prob. 10.7LRCh. 10.5 - Prob. 10.8LRCh. 10.5 - Prob. 10.9LRCh. 10.5 - Prob. 10.10LRCh. 10.5 - Prob. 10.11LRCh. 10 - Prob. 1AMKCh. 10 - Prob. 2AMKCh. 10 - Prob. 3AMKCh. 10 - Prob. 4AMKCh. 10 - Prob. 5AMKCh. 10 - Prob. 6AMKCh. 10 - Prob. 1VCCh. 10 - Prob. 2VCCh. 10 - Prob. 3VCCh. 10 - Prob. 4VCCh. 10 - Prob. 5VC
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Yamang Bukid Healthy Products, Inc. (YBHPI) was born from a simple dream of its originators of doing business in food supplements using indigenous organic products that have been proven to work wonders for people’s health and well-being. Who is your target audience (in terms of population, demographics, income levels and so on)?arrow_forwardWhat are the benefits of content-based marketing for a beauty brand like L’Oreal ? do you think L’Oreal is right in completely integration its traditional and digital media?arrow_forwardI am gonna make a business proposal regarding a korean inspired food store. Can you please suggest some marketing strategy and what will I need for my business to be unique. I am accepting any suggestion. Thanks!arrow_forward
- Please answer all parts. its a single question You being an entrepreneur launch a new form of anti-lies shampoo which is quite-beneficial for defense against hair fall. Although there is no other shampoo which is beneficial for both of these benefits. Then there is a need to check customer perception regarding the shampoo which is offering both of these benefits. Therefore you conducted a survey from those who are suffering mainly from issues of lies. Although your brand is found to be in fourth quadrant of the perceptual mapping grid (as it is in initial phase), this needs to formulate following: Statement through which you will decrease various forms of risks of using your brand Value Proposition grid (product Based) for your shampoo to improve worth but do not decrease price un-necessarily Statements (practical not…arrow_forwardTrue or False: Hallmark’s personal expression products are sold in more than 41,500 retail outlets nationwide and account for almost one of every two greeting cards purchased in the United States. It is an example of differentiated marketing. A niche is a more narrowly defined group. Globalization and the Internet have made niche marketing more feasible to many. A market leader has the largest market share and usually leads in price changes, new-product introductions, distribution coverage, and promotional intensity. Some historical market leaders are Microsoft (computer software), and McDonald’s (fast food.arrow_forwardBased on the image attached please seperate VRIO analysis ASAP thanksarrow_forward
- The governor of your state believes that more state funds need to be invested in preventing illness and accidents. He hires you as a social marketing with the mandate to raise consciousness about healthier life styles and to focus on two causes that will have the highest impact. How would you approach this assignment and what would you suggestarrow_forwardImagine that as a part of your assessment in the course the lecturer asked you to conduct a social activity event. The activity aims to create awareness regards early breast cancer testing with the coordination of the Oman Cancer Association. Identify as a student how you will apply the 6 Ps of the marketing mix to set up such a kind of event?arrow_forwardWhen gemini live google is launched i wish for use the product. Thanks brotherarrow_forward
- What pitfalls might be associated with big-ife, especially in places that offer "boutique" appeal?arrow_forwardNew-product development is important to a company like Medtronic, hut it is hard work, and often leads tofailure.How can a company encourage its enployees to take initiative,make a profit,and be ethically and socially responsible?arrow_forwardHow would your marketing strategies differ if you owned a B2B company versus owning a B2C company? Why is it necessary to follow the 7 step B2B buying process as it pertains to major acquisitions? Are there any examples that you can find on the web that provide examples of a time when perhaps companies didn't follow these steps?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning