Company GP is a manufacturer of the action cameras and the software that is utilized for video editing. The product line of the of the company includes various cameras, apparels, mounts, a drone, and a 360 degree six camera array that is sold through numerous retailers like Retailer BB, Retailer R, Retailer T, and on the website of Company GP. The founder of the company is Person NW was inspired from his interest on taking photos and his passion towards surfing. Characters in the case: Company GP Person NW Retailer BB Retailer R Retailer T Introduction: A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product. To determine: The point of indifference or the specific attributes for the products of Company GP.

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Chapter 10, Problem 1VC

Summary Introduction

Case summary:

Company GP is a manufacturer of the action cameras and the software that is utilized for video editing. The product line of the of the company includes various cameras, apparels, mounts, a drone, and a 360 degree six camera array that is sold through numerous retailers like Retailer BB, Retailer R, Retailer T, and on the website of Company GP. The founder of the company is Person NW was inspired from his interest on taking photos and his passion towards surfing.

Characters in the case:

Company GP

Person NW

Retailer BB

Retailer R

Retailer T

Introduction:

A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.

To determine: The point of indifference or the specific attributes for the products of Company GP.

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