MANAGEMENT INFORMATION SYSTEMS: MANAGING
MANAGEMENT INFORMATION SYSTEMS: MANAGING
16th Edition
ISBN: 9780135790939
Author: LAUDON
Publisher: PEARSON
Question
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Chapter 10, Problem 5RQ
Program Plan Intro

Mobile Commerce (M-commerce):

M-commerce means purchasing and retailing of goods and services using wireless handheld devices. The handheld devices include smartphone, table and hybrid devices.

Explanation of Solution

Types of m-commerce services and applications:

  • Location-based services
    • This type offers services to users in local areas and are based on the user’s location.
    • Most of the smartphone owners use location-based services.
    • Three services included in this application is as follows:
      • Geosocial services
      • Geo-advertising services
      • Geoinformation services
  • Banking and financial services
    • Using mobile devices user can performs the following activities:
      • Manage user account
      • Check account balance
      • Transfer funds
      • Pay bills
  • Wireless advertising
    • Cell phones gives another technique for advertisers to achieve potential customers...

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