MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
12th Edition
ISBN: 9781337407588
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
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Chapter 10, Problem 4LO
Summary Introduction
To discuss: The marketing usages of branding .
The brand is a kind of product that is manufactured by a specific firm under a specific name. Branding assists the buyers to find out few products, which they do and do not like that in turn facilitates the buying of items, which fulfills the need and decreases the time needed to buy the product. It assists in decreasing the perceived purchase risk of the buyer.
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MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
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