MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
12th Edition
ISBN: 9781337407588
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
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Chapter 10, Problem 5LO
Summary Introduction
To discuss: The use of labeling and packing in marketing.
Packaging is an element that refers to any product offered for sales with information conveyed through label.
Labelling is an essential part of packing that helps in identifying the brand or product, who manufactured it, when and where it was manufactured, method of using it and regarding the contents and ingredients of the products.
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MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
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