YMCA- Youth men charitable association rebranded to “Y”. This association came up with many activities for youth development, social responsibilities and health living. Y insist its local branches to focus on 4 values namely caring, respect, honesty, and responsibility. It conducts various activities like basketball, volleyball, swimming and other activities to encourage the youth, adults and children. All the programs of Y are a destination for charitable donation. Characters in the case: Company Y To discuss: The other kind of market research useful to association Y for answering future questions and example on questions which still remains and the marketing method to answer them.

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Chapter 10, Problem 4CCS

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YMCA- Youth men charitable association rebranded to “Y”. This association came up with many activities for youth development, social responsibilities and health living.

Y insist its local branches to focus on 4 values namely caring, respect, honesty, and responsibility. It conducts various activities like basketball, volleyball, swimming and other activities to encourage the youth, adults and children. All the programs of Y are a destination for charitable donation.

Characters in the case:

Company Y

To discuss: The other kind of market research useful to association Y for answering future questions and example on questions which still remains and the marketing method to answer them.

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