YMCA- Youth men charitable association rebranded to “Y”. This association came up with many activities for youth development, social responsibilities and health living. Y insist its local branches to focus on 4 values namely caring, respect, honesty, and responsibility. It conducts various activities like basketball, volleyball, swimming and other activities to encourage the youth, adults and children. All the programs of Y are a destination for charitable donation. Characters in the case: Company Y To discuss: The question to be answered by Association Y with each types of marketing research conducted.

Question

Want to see the full answer?

Answer 1

Question

Chapter 10, Problem 2CCS

Summary Introduction

Case summary:

YMCA- Youth men charitable association rebranded to “Y”. This association came up with many activities for youth development, social responsibilities and health living.

Y insist its local branches to focus on 4 values namely caring, respect, honesty, and responsibility. It conducts various activities like basketball, volleyball, swimming and other activities to encourage the youth, adults and children. All the programs of Y are a destination for charitable donation.

Characters in the case:

Company Y

To discuss: The question to be answered by Association Y with each types of marketing research conducted.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

How can I solve this financial accounting problem using the appropriate financial process?

Base Ethical dilemma teaser. ABC Plastics Co. contracts with NASA to manufacture component parts used in communications satellites. NASA reimburses ABC on the basis of the actual manufacturing costs it incurs, plus a fixed percentage. Prior to being awarded a contract, ABC must submit a bit that details the estimated costs associated with each project. An examination of ABC's job cost sheets reveals that actual costs consistently exceed cost estimates quoted during the bidding process. As a consequence, NASA ends up paying considerably more than the bids ABC submits. An ABC representative was recently quoted as saying, "We really aren't overcharging NASA for the work that we do. The actual costs shown on our job cost sheets seem high only because we are forced to understate our bid estimates in order to be awarded contracts. It's a common practice, and everybody does it. The truth of the matter is companies that quote realistic bid prices are not awarded contracts." Let us assume that…

You should access one of the short videos of the LinkedIn course "International Business Foundations" by Kyle Hegarty. The discussion is about the content of the segment "Research market conditions for increased chances of success" that can be found in part 2 of the course under: "Improve Your Chances of Winning Overseas." Once you have watched the segment, please answer the following question: What do you think will be the most critical challenge for the expansion of the company you selected into the international market targeted?