
Bundle: Essentials of Business Communication, 11th + MindTap Business Communication, 1 term (6 months) Printed Access Card
11th Edition
ISBN: 9781337736312
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Question
Chapter 10, Problem 12CT
Summary Introduction
To think critically about:
The difference between conclusions and recommendations in a report.
Introduction:
Conclusion and recommendations is a key part of any formal report. In some reports, conclusions and recommendations are included together and sometimes they are presented separately.
Given the information:
Sometimes conclusions and recommendations are included together in a report; however, there is a difference between these two sections.
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TASK DESCRIPTION
Successful brand extensions allow companies to diversify their offerings and increase their market
share. Brand extension will provide any company a competitive advantage over its rivals that do not
offer similar products.
You are expected to select a live/real organisation which is suitable to the task and launch a new
product/service.
Please discuss with your lecturer your choice before proceeding.
For your Portfolio you need to complete the following tasks:
1.
2.
Develop a new brand extension for the organisation you have selected for one of their
product/service.
Determine segmentation, targeting and positioning for the new brand extension.
3. Develop a detailed customer personal profile for the new brand extension, including demographic
and psychographic information.
4. Develop the marketing mix strategies for the new brand…
Chapter 10 Solutions
Bundle: Essentials of Business Communication, 11th + MindTap Business Communication, 1 term (6 months) Printed Access Card
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