Report to compare different products for the appropriate choice. Introduction: Compare and analyze 3 different products for the instructor and team to decide which one to purchase.

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Please original work In general terms, how will LEGO Company practice mass customization? Specifically: Who are the customer types for LEGO? You may also want to think in term of B2B. Who are the MVCs? The MGCs? The BZs? What are customers buying when they purchase LEGO sets?If customers purchase packages of LEGOs to resell, what else do they need? What is their expanded need set? What is the opportunity to lock customers into a learning relationship and build share of customer for LEGO?Is there any opportunity, ever, at all, for LEGO to build learning relationships with any end user? How and why? Please cite in text references and add weblinks

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Chapter 10, Problem 10.14AAC

Summary Introduction

To Determine:

Report to compare different products for the appropriate choice.

Introduction:

Compare and analyze 3 different products for the instructor and team to decide which one to purchase.

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Please original work In general terms, how will LEGO Company practice mass customization? Specifically: Who are the customer types for LEGO? You may also want to think in term of B2B. Who are the MVCs? The MGCs? The BZs? What are customers buying when they purchase LEGO sets?If customers purchase packages of LEGOs to resell, what else do they need? What is their expanded need set? What is the opportunity to lock customers into a learning relationship and build share of customer for LEGO?Is there any opportunity, ever, at all, for LEGO to build learning relationships with any end user? How and why? Please cite in text references and add weblinks

Scenario You have been given a task to create a demand forecast for the second year of sales of a premium outdoor grill. Accurate forecasts are important for many reasons, including for the company to ensure they have the materials they need to create the products required in a certain period of time. Your objective is to minimize the forecast error, which will be measured using the Mean Absolute Percentage Error (MAPE) with a goal of being below 25%. You have historical monthly sales data for the past year and access to software that provides forecasts based on five different forecasting techniques (Naïve, 3-Month Moving Average, Exponential Smoothing for .2, Exponential Smooth for .5, and Seasonal) to help determine the best forecast for that particular month. Based on the given data, you will identify trends and patterns to create a more accurate forecast. Approach Consider the previous month's forecast to identify which technique is most effective. Use that to forecast the next…

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