![EBK EXCELLENCE IN BUSINESS COMMUNICATIO](https://www.bartleby.com/isbn_cover_images/9780134328683/9780134328683_largeCoverImage.jpg)
To determine what subject to use for each message
Concept Introduction
Persuasion is an attempt to change someone’s beliefs, attitude and the actions in result of that.
AIDA model:
The most effective model accepted as the way to organize persuasive messages. It stands for Attention (engage the audience to encourage hearing the idea), Interest (Emphasizing the relevance of the message), Desire (motivating the audience to accept the change by creating the spark needed), and Action (aiding the process of execution and to emphasize the benefits). AIDA method can be used with both direct and indirect speech depending on the purpose of the message which could be either to grab the attention of the reader, or to highlight the subject.
![Check Mark](/static/check-mark.png)
Want to see the full answer?
Check out a sample textbook solution![Blurred answer](/static/blurred-answer.jpg)
Chapter 10 Solutions
EBK EXCELLENCE IN BUSINESS COMMUNICATIO
- Financial Accountingarrow_forwardHello tutor provide answer this financial accounting questionarrow_forwardRecent research shows that when training focuses on the punitive side of awareness of compliance programs (sexual harassment training, etc.) incidents of bad behaviors go up and not down. With this in mind, what are the benefits of compliance monitoring and training, and what do you recommend be done to ensure there is a positive and not an adverse impact on behaviors?arrow_forward
- BUSN 11 Introduction to Business Student EditionBusinessISBN:9781337407137Author:KellyPublisher:Cengage LearningEssentials of Business Communication (MindTap Cou...BusinessISBN:9781337386494Author:Mary Ellen Guffey, Dana LoewyPublisher:Cengage LearningAccounting Information Systems (14th Edition)BusinessISBN:9780134474021Author:Marshall B. Romney, Paul J. SteinbartPublisher:PEARSON
- International Business: Competing in the Global M...BusinessISBN:9781259929441Author:Charles W. L. Hill Dr, G. Tomas M. HultPublisher:McGraw-Hill Education
![Text book image](https://www.bartleby.com/isbn_cover_images/9781337407137/9781337407137_smallCoverImage.gif)
![Text book image](https://www.bartleby.com/isbn_cover_images/9781337386494/9781337386494_smallCoverImage.gif)
![Text book image](https://www.bartleby.com/isbn_cover_images/9780134474021/9780134474021_smallCoverImage.gif)
![Text book image](https://www.bartleby.com/isbn_cover_images/9781947172548/9781947172548_smallCoverImage.gif)
![Text book image](https://www.bartleby.com/isbn_cover_images/9781259929441/9781259929441_smallCoverImage.gif)
![Text book image](https://www.bartleby.com/isbn_cover_images/9780357026595/9780357026595_smallCoverImage.gif)