EBK EXCELLENCE IN BUSINESS COMMUNICATIO
EBK EXCELLENCE IN BUSINESS COMMUNICATIO
12th Edition
ISBN: 9780134328683
Author: BOVEE
Publisher: YUZU
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Chapter 10, Problem 4LOC
Summary Introduction

To determine:

The first phase in the AIDA model.

Introduction:

AIDA model: This is a model that allows the writer to effectively organize a persuasive message into four different phases. The 4 phases include: attention, interest, desire, and action.

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