Concept explainers
Case summary:
Large trucks play an important role in a logistics chain. However, in 2012, $333,000-worth large trucks were crashed, almost 3,800 died, the majority being other vehicle drivers or passengers of other vehicles, and not the truck drivers themselves. In 2014, Company W’s truck driver caused a major accident were he fell asleep after staying awake the whole complete day and crashed the car; one person is dead and the other was critically injured.
In July 2013, Country U’s department of transportation enacted harder hours of service rules. As a result, one report claimed that these rules would bring a loss of $1 billion to the company, while another concluded that company would recognize $500 million in profit from reduced driver death.
The new rules have caused large arguments and have caused hardships for drivers. As one driver stated, “if wheels aren’t turning, you’re not earning”.
To determine: The hours-of-service rules for the Department of Transportation (DOT) trucks and briefly outline the rules of 2013.
Characters in the case:
- Company W
Introduction:
The rules are instructions specified by the government which is mandatory for everyone to follow. If they cross the rules, they have to pay a penalty.
Want to see the full answer?
Check out a sample textbook solutionChapter 10 Solutions
Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
- What are the possible descriptive analysis in average sale per transaction chart?arrow_forwardWhat are the possible descriptive analysis in average sale per transaction chart?arrow_forwardRelationship marketing and customer loyalty. How can this be applied in a real-world, professional context?arrow_forward
- some research survey question that relates to coop housingarrow_forwardThe elements of the marketing strategyarrow_forwardAs we progress through time and space, the majority of the world's major health issues still seem to linger. Cancer, infections, and Alzheimer's, to name a few, are leading causes to illness and even death in society everywhere you go. My company's product, Magic Methylene Blue, is a dye that has been used throughout history for a variety of scientific applications. The significant influences on the buyers Magic Methylene Blue are the health benefits that it comes with. Unfortunately, this product is not widely known or widely used at this point in time. My aim would be to educate my buyers and provide ample information providing research behind the health benefits Magic Methylene Blue has. The major environmental forces that affect the buyers Magic Methylene Blue includes the environment, pollution levels, and diet. Since just about anyone can benefit from this product, my aim is to promote Magic Methylene Blue as a natural remedy for anyone in need. Since Magic Methylene Blue has a…arrow_forward
- JTee-ism's LLC exists to empower individuals and organizations to express their unique identities through customizable, eco-friendly T-shirts. Our product meets the growing demand for personalization and sustainability in today’s market, providing customers with a creative outlet and a platform to share their stories. Our customizable T-shirts align with JTee-ism’s mission of fostering creativity and promoting sustainability. By offering high-quality, artistic designs made from eco-conscious materials, we fulfill our goal of delivering value to customers while supporting environmentally responsible practices. This approach also strengthens our connection with socially conscious consumers. JTee-ism's LLC differentiates itself by providing a collaborative design process, allowing customers to co-create personalized apparel. Unlike competitors, we emphasize sustainability through our use of eco-friendly materials and prioritize community engagement with local partnerships and events. This…arrow_forwardJTee-ism's LLC exists to empower individuals and organizations to express their unique identities through customizable, eco-friendly T-shirts. Our product meets the growing demand for personalization and sustainability in today’s market, providing customers with a creative outlet and a platform to share their stories. Our customizable T-shirts align with JTee-ism’s mission of fostering creativity and promoting sustainability. By offering high-quality, artistic designs made from eco-conscious materials, we fulfill our goal of delivering value to customers while supporting environmentally responsible practices. This approach also strengthens our connection with socially conscious consumers. JTee-ism's LLC differentiates itself by providing a collaborative design process, allowing customers to co-create personalized apparel. Unlike competitors, we emphasize sustainability through our use of eco-friendly materials and prioritize community engagement with local partnerships and events. This…arrow_forwardIdentify and explain the significant influences on the buyers of your Course Project product. Identify and explain the major environmental forces that affect the buyers of your Course Project product. Analyze and propose at least one strategy for influencing buying behavior considering the major influences and environmental forces impacting buyers of your Course Project product.arrow_forward
- Answer the following using the raw data: • give the descriptive, predictive and prescriptive analysis • what does the data implies? • what will happen based on the raw data (trends, results, or analysis) • what can you conclude based on the analysis • what are the things that should be done/recommend to improvearrow_forwardrtc.instructure.com/courses/2557985/quizzes/9396620/take TH190 002 44362 > Quizzes > DO - What are the missing values? ments ons Events Resources o Recordings DO-What are the missing values? A+ Started: Jan 10 at 10:51am Quiz Instructions Identify the missing value to complete each t-chart or relationship. . You may use a calculator. ⚫ You can try the quiz twice. D Question 1 07 © 20 32 24 Sum 28 4 ? No new data to save. Last checked at 10:58am Next - 1 pts Submit Quizarrow_forwardX Final Exam x+ /courses/1545/assignments/49478?module_item_id=111472 Due: Sat Jan 11, 2025 11:59pm Attempt 1 Unlimited Attempts Allowed In Progress NEXT UP: Submit Assignment 时☆ 3的 Add Commer ✓ Details If you were starting a business, what would you like to do? Please briefly explain each of the below. 1. An overview of your business idea (one or two sentences). 2. A description of your product and/or service. What problems are you solving for your target customers? 3. Your goals for the business. Where do you expect the business to be in one year, three years, five years? 4. Your proposed target market. Who are your ideal customers? 5. Your competition and what differentiates your business. Who are you up against, and what unique selling proposition will help you succeed? 6. Your management team and their prior experience. What do they bring to the table that will give your business a competitive edge? 7. Financial outlook for the business. If you're using the business plan for…arrow_forward
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage LearningMarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing