Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 10, Problem 10.4DQ
Summary Introduction
To discuss: The major functions of logistics with an example of the decision the logistics manager makes on each function
Introduction:
Logistics management generally talks about how goods are bundled, stored, and transported to the final place. Logistic management includes identifying potential suppliers and distributors, and defining their availability and efficiency.
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Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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