Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 10, Problem 1BLC
Summary Introduction

To discuss: The responsibilities and roles of members in each channel and in what manner this channel members work for the success of the channel.

Introduction:

A marketing channel helps to transfer the goods and services to the customers from the place of manufacturing to consumption of product. It is also known as distribution channel.

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