MARKETING: REAL PEOPLE...ACCESS CARD
MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Chapter 1, Problem 9QA

To what does the lifetime value of the customer refer, and how is it calculated?

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Describe FOUR (4) options you might take if your customer believes your product did not fulfill their needs.
Why customer value matter for the company?
How can you measure your customer experience?
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