MARKETING: REAL PEOPLE...ACCESS CARD
MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Chapter 1, Problem 18QA
Summary Introduction

To define: Reason to buy from demonstrably more expensive provider just because they exhibited a higher level of sustainability.

Introduction: Sustainability means fulfilling the current demand of individual without compromising the needs of future generation. Sustainability comprises of social, environmental, and economic, these provide base to any need or want occurs.

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