MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Chapter 1, Problem 3QA
Summary Introduction
To determine: Consumer goods, service, industrial goods, marketing ideas, people and places justifies.
Introduction: All the items are necessary for making marketing reasonable and work. Marketing elements helps to develop more strategic way to provide product to direct customer.
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How can I summarize my Marketing Proposal
1. Product Strategy
Product/Service Description
Our company is launching the ErgoFlex Wireless Keyboard, a high-performance ergonomic keyboard that is suitable for professionals and gamers. It features customizable RGB lighting, lightning-fast Bluetooth connectivity, and a rechargeable long-life battery, providing comfort and productivity for extended use.
Justification for the Need
With the escalating trend of online work and online gaming, consumers experience wrist stress from prolonged typing. Research points out that 70% of working professionals grumble about having aching wrists. ErgoFlex Wireless Keyboard is an answer to greater ease and efficiency in response to demands of modern working professionals and online gamers.
2. Pricing Strategy
We will adopt a value-based pricing strategy, setting the price at $99.99.
Competitor products have comparable keyboards priced at $120+, making it easy for us to brand ours as cheap but…
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MARKETING: REAL PEOPLE...ACCESS CARD
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