EBK MANAGEMENT
EBK MANAGEMENT
12th Edition
ISBN: 9780100546561
Author: DAFT
Publisher: YUZU
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Chapter 1, Problem 3DQ
Summary Introduction

To determine:

Importance of social media for the managers and the impact business has if social media is not used by the manager.

Introduction:

Social media refers to the application and websites that allow the user to make their profile and participate in social networking or share content over the same.

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as a manager, how should the company leverage Twitter or other social media? what is effective and what should be cautionary?
These are Seegers 10 crisis communication practices Process approaches and policy development; Pre-event planning; Partnership with the public; Listen to the public’s concerns and understand the audience; Honesty, candor, and openness; Collaborate and coordinate with credible sources; Meet the needs of the media and remain accessible; Communicate with compassion, concern and empathy; Accept uncertainty and ambiguity; and Messages of self-efficacy. Are Seeger's 10 best crisis communication practices relevant tohealthcare or are some of them irrelevant? Why or why not? Is there an11th practice that you would add, if so, what would it be?
After Michael Drysch made his phenomenal hook shot in the Carmex Half-Court Hero promotion, the footage went viral and earned Carmex over 500 million media impressions across TV, print, online, and social media. The lesson here is to Multiple Choice focus efforts on gaining YouTube views. ensure that social media does not explore controversial topics. look for ways to maximize social media because of its reach with younger audiences. match social media content with important social media influencers like LeBron James. focus efforts on sports-related media such as ESPN.com.
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