Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Question
Chapter 1, Problem 2CLC
Summary Introduction
To discuss: The strategy used by the company to manage a true friend’s relationship.
Introduction:
The company classifies its customers according to their potential profitability. They are as follows:
- Butterflies
- True friends
- Strangers
- Barnacles
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Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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