Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 1, Problem 1.12MA
Summary Introduction
Case summary:
General parents are fearful to put their kids to sleep. This is termed as sudden infant death syndrome (SIDS). The sudden unexplainable death during the sleep is termed as SID. So, parents need to monitor the health of the child during the sleep. Many manufacturers came up with many technologies to monitor this sudden death. Marketers use this fear of parents into business. But many government agencies started to create the awareness that these devices cannot prevent the child from this sudden death.
To determine: The other examples of the marketers who use emotions to sell their products.
Summary Introduction
To discuss: Whether it is ethical to use emotion in marketing.
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Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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