Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 1, Problem 1BLC
Summary Introduction

To discuss: Marketing and the ways it affects the daily life of a customer.

Introduction:

Marketing is the process where the aim or goal is to satisfy the customers’ needs and wants. This is the management concept where the goods and services are exchanged from one end to the customers’ end.

Summary Introduction

To discuss: The ways in which marketing affects the daily life of a customer.

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