Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 1, Problem 1.7CTE
Summary Introduction
To think critically about: The use of social media to market the products and services of a company.
Introduction:
Social media marketing is internet marketing, which uses social networking websites as a tool of marketing. The aim is to help a company increase its brand exposure and to reach the customer faster.
Summary Introduction
To evaluate: The company’s customer engagement.
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Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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