MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 1, Problem 2BYMP

When you haw selected your marketing plan topic, whether the plan is for an actual business, a possible business, or a student organization, write the "company description" in your plan, as shown in Appendix A (following Chapter 2).

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