OM (with OM Online, 1 term (6 months) Printed Access Card)
OM (with OM Online, 1 term (6 months) Printed Access Card)
6th Edition
ISBN: 9781305664791
Author: David Alan Collier, James R. Evans
Publisher: Cengage Learning
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Chapter 1, Problem 1PA
Summary Introduction

Interpretation: Business analytics helps to in making future decisions in operational areas of any organization by analyzing data.

Concept Introduction: Business analytics involves the process of predicting the future results by analyzing data such as click through rates, sales numbers, customer acquisition cost or any other relevant data.

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