OM (with OM Online, 1 term (6 months) Printed Access Card)
6th Edition
ISBN: 9781305664791
Author: David Alan Collier, James R. Evans
Publisher: Cengage Learning
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Chapter 1, Problem 8PA
Summary Introduction
Interpretation: Customer benefit package for one of the items is to be constructed and its impact on the customers is to be explained.
Concept Introduction: A customer benefit package includes core offering (goods/service) combined with few added benefits that improves the value of the whole package.
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OM (with OM Online, 1 term (6 months) Printed Access Card)
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