MANAGEMENT INFORMATION SYSTEMS
15th Edition
ISBN: 9780134640037
Author: LAUDON
Publisher: PEARSON
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Chapter 1, Problem 19MLM
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Firms use complementary assets to optimize the returns from their
- Complementary assets are used to improve the profit from new innovations and important for organization wishing to commercialize.
- Complementary assets consider on both upstream and downstream of assets necessary to successfully.
- On investing to information technology they helps to improve a greater value in organization structures, organization supportive values and behaviour patterns of the organization.
- They also include new business models and business processes, supportive organizational culture and management behaviour and so on.
- There are three types of complementary assets are used in an organization.
- Social assets:
- The Internet and World Wide Web and other components of information technology provides the infrastructure for an organization.
- Computer literacy is increased with educational programs to raise employees based information technology...
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