Business Statistics: A First Course (7th Edition)
7th Edition
ISBN: 9780321979018
Author: David M. Levine, Kathryn A. Szabat, David F. Stephan
Publisher: PEARSON
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Chapter 1, Problem 1.37CRP
Results of a 2013 Adobe Systems study on retail apps and buying habits reveals insights on perceptions and attitudes toward mobile shopping using retail apps and browsers, providing new direction for retailers to develop their digital publishing strategies. Increased consumer interest in using shopping applications means retailers must adapt to meet the rising expectations for specialized mobile shopping experiences. The results indicate that tablet users (55%) are almost twice as likely as smartphone users (28%) to use their device to purchase products and services. The findings also reveal that retail and catalog apps are rapidly catching up to mobile browsers as a viable shopping channel: Nearly half of all mobile shoppers are interested in using apps instead of a mobile browser (45% of tablet shoppers and 49% of smartphone shoppers). The research is based on an online survey with a sample of 1,003 18–54 year olds who currently own a smartphone and/or tablet; it includes consumers who use and do not use these devices to shop (adobe.ly/11gt8Rq).
- Describe the population of interest.
- Describe the sample that was collected.
- Describe a parameter of interest.
- Describe the statistic used to estimate the parameter in (c).
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Chapter 1 Solutions
Business Statistics: A First Course (7th Edition)
Ch. 1 - Four different beverages are sold at a fast-food...Ch. 1 - U.S. businesses are listed by size: small, medium,...Ch. 1 - Prob. 1.3LBCh. 1 - Prob. 1.4ACCh. 1 - Prob. 1.5ACCh. 1 - Prob. 1.6ACCh. 1 - For each of the following variables, determine...Ch. 1 - Prob. 1.8ACCh. 1 - Prob. 1.9ACCh. 1 - Prob. 1.10AC
Ch. 1 - The director of market research at a large...Ch. 1 - Prob. 1.12ACCh. 1 - Prob. 1.15ACCh. 1 - Prob. 1.17LBCh. 1 - Fora population of N = 902, verify that by...Ch. 1 - Given a population of N = 93, starting in row 29,...Ch. 1 - Prob. 1.20ACCh. 1 - You want to select a random sample of n = 1 from a...Ch. 1 - Prob. 1.22ACCh. 1 - The registrar of a university with a population of...Ch. 1 - Prenumbered sales invoices are kept in a sales...Ch. 1 - Prob. 1.26ACCh. 1 - Prob. 1.27ACCh. 1 - Prob. 1.30ACCh. 1 - Prob. 1.31CYUCh. 1 - Prob. 1.32CYUCh. 1 - Prob. 1.33CYUCh. 1 - Prob. 1.34CYUCh. 1 - Prob. 1.35CYUCh. 1 - Results of a 2013 Adobe Systems study on retail...Ch. 1 - Prob. 1.38CRPCh. 1 - Prob. 1.39CRPCh. 1 - Prob. 1.40CRPCh. 1 - Prob. 1.42CRPCh. 1 - A manufacturer of cat food is planning to survey...
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