Excellence in Business Communication (12th Edition)
Excellence in Business Communication (12th Edition)
12th Edition
ISBN: 9780134319056
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
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Chapter 1, Problem 1.2AYK
Summary Introduction

To determine:

How the reader comments feature on a corporate blog reflect audience-centered communication

Concept Introduction The audience-centered approach involves conveying a message to a group of members in a meaningful way so that each member feels that they’re understood and respected.

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